Meaning of Creativity
Creativity means to convert new and imaginary ideas into reality. It is the ability to observe the world in new ways, to find hidden patterns. If you have a new idea or imagination in your mind but don’t act on them, then you are imaginative but not creative. If you are a writer, musician, photographer, or designer, you are called creative at some point because of your creativity in your work.
What is Creativity in Advertising
Creative advertising means to choose a new way of advertising. It is more efficient than simple ads. Such advertising is more memorable, resist for a long time in mind, costs less media spending, and builds a strong customer base. Creative advertising messages get more attention and create positive attitudes towards the products.
Importance of Creativity in Advertising
1.) Brand Recognition.
2.) Attract Customers.
3.) Customer likeability Increase.
4.) Impact on Budget.
5.) Introducing the New Product.
1.) Brand Recognition
Creativity creates uniqueness and different way of delivering an advertising message to customers. It will help the customer to recognize the brand. Consumers retain those things more that are unique and relevant to their interests. Companies can create value for their brand product by providing meaningful, relevant, and unique advertising to their target customers.
2.) Attract Customers
Creative advertising attracts more customers as compared to simple advertising. Advertisements should be different and enjoyable who want to entertain their customers like children. It creates interest for the children toward the product. In return, children will force their parents to buy the same for them.
3.) Customer likeability Increase
The customer starts liking the product with your creative advertising. It will not only help the company to sell its advertised product, but it will create value for its brand. Now this will support the company to sell out their other products. The company gets advantages of these in selling an existing and new product that will be launch in the future.
4.) Impact on Budget
A creative advertisement cost less as compared to dull and simple ads. Creative advertisements make a quick impression on the target customer. In the case of dull and simple advertisements, advertisers have to show ads again and again to influence the target customer that will cost more. Creative ads bring more returns to the company.
5.) Introducing the New Product
It said that the first impression is your last impression. Creative advertising helps the company to popularizer its product or service in the market in the first attempt. Creative advertisements make more influence on the customer. Advertisers have to spend less on creative ads as compared to dull ones. So the advertising becomes more effective with less expenditure of money.
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