Advertising
Advertising - Exceptions versus Realty | Know the truth |
What is Advertising Advertising is a form of communication that businesses use…
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Advertising
Types of Advertising Copy | Student Notes |
1.) Institutional copy 2.) Fear Advertising Copy 3.) Educational Ad Copy 4.) S…
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Advertising
Elements of Advertising Copy | Headline, Sub-Headline, Body Copy, Logo, Visual Elements, Layout |
1.) Headline 2.) Sub-Headline 3.) Body Copy 4.) Logo, Slogan 5.) Visual Element…
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Advertising
Meaning of Advertising Copy | Example |
An advertisement copy includes written text ( a dialogue, a catchy punch line…
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Advertising
Method or Types of Advertising Budget | Student Notes |
1.) Percentage of Sales 2.) Objective and Task 3.) Competitive Parity 4.) Marke…
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Advertising
Factor affecting Advertising Budget | Student Notes |
1.) Existing Market Share 2.) Competition level. 3.) Stage of Product Life Cycl…
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Advertising
Meaning or process of Advertising budget | Student Notes |
Meaning of Advertising budget An advertising budget is an amount that is estima…
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Advertising
Meaning or Strategies of Advertising message | Student Notes |
Meaning of Advertising message In the advertising communication process, ef…
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Advertising
Meaning or Type of creative strategy | Student Notes |
What is Creative strategy Creative strategy is a strategy or blueprint that is …
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Advertising
Creativity in Advertising | Importance of Creativity in Advertising | Student Notes |
Meaning of Creativity Creativity means to convert new and imaginary ideas into…
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Advertising
Meaning & Strategies of Media Scheduling | Student Notes |
Meaning of Media Scheduling When an advertiser decides the media channel for …
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