1.) Independent Organization
2.) It works for Advertiser
3.) Composed of Creative People
4.) Provide different services
5.) Commercial Organization
1.) Independent Organization
Advertising agency works independently. Advertiser contact to advertiser agency to make an advertisement for them. They work on the message, Creativity, Quality. If the agency requires any information, then they ask the company. The agency creates a message for the advertiser and in return, the agency gets paid by the advertiser.
2.) It works for Advertiser
The purpose of establishing an advertising agency is to make an advertisement for the advertiser. So, it works for the advertisers. Advertising agency helps to create and deliver the advertising message to the target customer, Create a new customer for the advertiser, improve brand image, increase the sale of the company, etc.
3.) Composed of Creative People
Creating and delivering advertising is not an easy task. Agency needs in-depth knowledge of each aspect of advertising. Advertising techniques, media, methods change rapidly. So, the agency has to be very polished in their work, that will happen with the help of professional and expert persons. It consists of writers, artists, market analysts, researchers, etc.
4.) Provide different services
Advertising agency provides different types of services to the advertiser. These services start from the preparation of the advertisement to the execution of the advertisement after analyzing the appropriate media and time, follow up the message, and measuring the effectiveness of the advertising message. It helps the advertiser to check that their objective of advertisements fulfills or not.
5.) Commercial Organization
The advertising agency is a commercial organization because it charges a fee for its services. These charges are based upon the
a. services which they are going to provide to the advertiser,
b. the brand name of the agency,
c. the past track record of the advertising agency.
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