1.) Full service Agencies
2.) Interactive Agency
3.) Boutique Marketing Agency
4.) Media buying agencies
5.) In house Agency
1.) Full service Agencies
These are medium or large-sized agencies capable of carrying a complete advertising campaign. The main agency may be helped by many subsidiaries involved in various other related activities like market research, sales promotion, advertising, public relation, media buying, film production, etc. Thus, these agencies are capable of handling all the various related activities of the advertisement from beginning to end.
2.) Interactive Agency
An interactive agency, also recognized as a digital agency. The increasing number of internet users and the development of social networks have significantly increased the need to adapted to current requirements. The interactive agency helps the company, by providing creative services, focused mainly on the online world.
3.) Boutique Marketing Agency
A boutique marketing agency is an expert marketing business that works with a small group of professionals who are experts in their field.
The boutique agency has a limitation that they aren’t as well-known in the market. Therefore, they won’t have a high reputation. The boutique agency may not have a strong reputation, but the quality and experience you receive from a boutique agency exceed expectations.
4.) Media buying agencies
Media buying agencies specialize in :
a.) They identify the best time frame,
b.) Schedules slots at different television channels and radio stations.
c.) Finally manages or checks whether the advertisement has been telecasted at schedule time and place or not
A media agency may also have deep insights knowledge into the target audience because of the tracking it conducts for advertising campaigns.
5.) In house Agency
In-house Agency means that in which all the advertising activities of a company are handled by employees of the company. No or only a few external individuals or organizations are involved in the advertising processes.
Your in-house agency team benefits from an internal brand understanding their inside knowledge of the company can be leveraged to react quickly to immediate needs.
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