Follow Us

Header Ads

Subliminal in Advertising | Student Notes |


Advertising that uses images, sounds, and content that the conscious mind is not aware of, in order to influence people and make them attracted to a product for purchasing. Subliminal advertising is manipulative because it acts on us without our knowledge or consent. Such advertisements sometimes just flash a product name on the screen. It can be positive or negative.

Example - Want energy drink XYZ.


Related Post

Meaning and principles of Ethics in Advertising

UN-Ethics or ethical Issue in Advertising

Meaning of Puffery Advertising

Surrogate in Advertising 

Stereotyping in Advertising

Subliminal in Advertising


Post a Comment