1.) Headline
2.) Sub-Headline
3.) Body Copy
4.) Logo, Slogan
5.) Visual Elements
6.) Layout
1.) Headline
The most important element of advertising copy is the headline. If the headline is not effective, then all other elements go wasted. So, the advertiser has to make its headline caughty, that it attracts the customer and fulfills its purpose.
2.) Sub-Headline
If the headline fulfills its objective, then the job of the sub-headline becomes easier. It helps the reader to have more knowledge about the product. Example - Dudh Mein Horlicks Milao, Dudh Ki Shakti Badhao.
3.) Body Copy
In the text, both rational and emotional reasons are mention to attract customers to buy a particular brand. Facts and figures about the product, guarantee of satisfactory performance, etc. are described.
4.) Logo, Slogan
A slogan is the group of words used by the advertiser to impress customers about the product. It is a popular method of attaining the attention of the customers.
E.g. – Horlicks - Taller, stronger, sharper
5.) Visual Elements
The Visual Elements are Line, Shape, Tone, Color, Pattern, Texture and Form, Picture.
6.) Layout
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