Benefits or Advantages of Integrated Marketing Communications

1.) Brand Equity

2.) Brand Reinforcement

3.) Cost effective

4.) Provide Information

5.) Competitive Advantage

6.) Increase Profit

1.) Brand Equity

IMC important goal is to make brand equity on the national or international level. Brand equity makes the company more desirable to consumers and businesses. Brand equity can be achieved with effective advertising and quality products. A high level of brand equity helps the company to move consumers toward a purchase decision.

2.) Brand Reinforcement

Brand reinforcement is not an easy task because there are multiple brands available in the market which are communicating with customers daily. Everyday customer is hit by a hundred Advertisement if not a thousand. So, IMC place an important role for brand reinforcement because it uses multiple promotion mix.

3.) Cost effective

We as customers want to save money by getting a quality product at less price. The company also wants to save its cash by communicating effective advertising with less budget. IMC helps the company to make effective communication with less cost because companies do not have to pay for different platforms. They integrate all their promotional tools.

4.) Provide Information

IMC used to provide information to the prospective customer. This type of information includes more detailed specifications or descriptions of the product. It includes benefits of the product, its uses, offer associate with it. This information will make the purchase process more easy and quick for the customer. The customer gets all the required information they need to make the buying decision.

5.) Competitive Advantage

The integrated marketing approach makes brands more recognizable because the company uses the same message across all of your advertising channels. So, company brands also enjoy a boost in consumer awareness that gives the company a competitive advantage. When it's time to make a purchase, consumers will recognize your brand easily. This puts your brand in a favorable position as compared to your competitor.

6.) Increase Profit

All the benefits we have studied in IMC clear that by this approach company profits will also increase. This approach will help the company to make brand equity, help the customer to recognize the brand, the company has not to make extra expenses on other platforms.

These benefits will helps the company to increase its profits.

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Importance of Integrated Marketing Communications

Components of Integrated Marketing Communications

Benefits or Advantages of Integrated Marketing Communications

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