Components of Integrated Marketing Communications

1.) Advertising.

2.) Personal Selling.

3.) Public Relation.

4.) Publicity.

5.) Sales Promotion.

6.) Word of Mouth.

1.) Advertising

Advertising means to communication with the users of a product or service.

Advertising is the means of informing and influencing the customer by different media like print, outdoor, broadcast, internet, etc media. Advertising influence the customer to buy a product or service through visual ( seen ), oral, or written messages.

2.) Personal Selling

Personal selling is where companies use people to sell the product, it includes face to face interaction with the customer.

The sellers sell the product through their skills of attitude, appearance, and specialist product knowledge. In personal selling one person who is the salesman tries to convince and encourage the customer to buy, or at least trial the product.

3.) Public Relation

PR is a strategic communication process that creates mutually relationships between organizations and their publics. Public Relations professionals help a company to create a positive reputation with the public through various communication media. They also help the company to defend its reputation during a crisis or tough time. Public means investors, government, community, customer, market, etc.

4.) Publicity

It is said that “Advertising is what you pay for; publicity is what you pray for.”

Publicity is also a source of mass communication for the company. Publicity is not paid form by the organization. It involves getting a favorable response of buyers by placing commercially significant news in mass media, or sometimes mass media place news about the company that can be a good or bad one. Publicity comes from reporters and journalists

5.) Sales Promotion

Sales promotion means attracting a potential customer to buy the product. Sales promotion is designed to give the product a sales boost in the short term. Some sales promotions are aimed to attract new consumers while others aimed to boost the sale or both.

There are some points to be considered while doing sales promotion.

1.) Will the sales boost justify the investment?

2.) Promotion of premium products can lose the brand value in the long term?

3.) The promotion will attract new customers to the brand or it attracts those who always looking for offers.

6.) Word of Mouth

Word-of-mouth marketing (WOM marketing) is when a happy consumer's interest in a company's product or service and he refers the same with there known or unknown people. WOM is a free advertising source for the company. The customer refers to the product when it fits as per his desire or it goes beyond what they expected. WOM marketing includes viral, blog, emotional, and social media marketing.

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Importance of Integrated Marketing Communications

Components of Integrated Marketing Communications

Benefits or Advantages of Integrated Marketing Communications

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