1.) Improved Results.
2.) Improved Brand Image.
3.) Increased Employees Morale.
4.) Improved Efficiency.
5.) Customer Preferences.
6.) Reduced Confusion.
1.) Improved Results
Traditional marketing, set up different campaigns for separate marketing platforms. They have to spend on press releases, advertising, direct marketing, and sales promotions. Each of these marketing teams works differently, and they never meet while doing their duties.
However, an integrated approach ensures that all these platforms come together to form one effective and beautiful marketing mechanism. This method creates better and clear communication with your target audience.
2.) Improved Brand Image
In IMC it is not only the message of your product or service you are delivering to your customers but your message also communicates about your company brand. This will help the company to make its brand image. When you are delivering your message, ensure that your content, quality, logos, voice, etc. are effective and understandable by the customers. It will ensure that you maximize your market impact, which will make a brand image.
3.) Increased Employees Morale
IMC is great when it builds trust in your company. But in addition to this, it also helps the company internally. When a company has to run any campaign all the marketing has to work together to make the campaign successful.
When teams work together, it creates mutual understanding among them and they are capable of taking any campaign challenge. In turn, they achieve great results, which will act as an excellent morale booster for your employees.
4.) Improved Efficiency
If the company making continuous messages then it will not only ensure that you have a stronger market base but also make you more productive and save money. The company has to create an advertisement message once and then proceed the same across several marketing channels.
The company can also choose to work with a single marketing agency that specializes in rendering an integrated marketing approach.
5.) Customer Preferences
An integrated campaign helps you provide the message to customers with a platform they like. Customers like social media, television, mail, etc. Consumers can specify by which platform they want to receive product information. Integration ensures that customers receive the same information on all platforms. You can also fulfill the needs of customers who search the Internet for product information by integrating your website design.
6.) Reduced Confusion
Integrated marketing also helps the consumer to reduce its confusion while purchasing any product, as the message is delivered over different communication platforms that increase faith and interest over the product.
IMC helps the customers to get all information about special offers and new products. Consumers can then purchase the products as quickly as possible.
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