A.) Research Point of View
B.) Company Point of View
A.) Research Point of View
1.) Customized Advertising Research
2.) Syndicated advertising Research
1.) Customized Advertising Research
Customized Advertising research is done by the company to fulfill its specific needs.
For Example - Coca-cola wants to launch its new flavor drink and they like to research how customers will react to the advertising. The research will be done by the company itself or the company will hire someone, but research results will used by the coca-cola company.
2.) Syndicated advertising Research
Syndicated advertising Research is done by the research individual or companies. The result of this type of advertising is available to other organizations. If anyone is interested in their research result then they can get it for paying a particular price or for free.
For Example - A Company issue research on the best way to advertise, this research is available and anyone can buy it.
B.) Company Point of View
1.) Pre-testing research
2.) Post-testing research
1.) Pre-testing research
Every process starts with an idea. Converting an idea into reality involves a lot of risks. More then half of the idea failed due to creative issues. The company must ensure that its idea reaches the target audience. The pre-test phase of the advertising research helps to make a detailed study of your target audience. It will decide that the idea will be accepted or rejected.
2.) Post-testing research
The advertising message is a two-way process. It started when the company advertises its product and completes it when they get feedback from the customer. The company gets feedback from post-testing research, which measures the output of the advertising. Research helps the company to know that advertising is implemented successfully or not.
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