1.) Focus Group
2.) Projective Techniques
3.) Field Work
4.) Internal Companies Resources
5.) Government Sources
6.) Commercial Source
7.) Professional Publications
8.) Internet
1.) Focus Group
Normally it is a group of 8-15 people but sometimes 20-25. A focus group is a small and demographically different group of people. The reaction of these people is studied to complete the advertising research.
It is a group of different people from different backgrounds, come together to participate in a discussion about a particular product, service, or advertising campaign.
2.) Projective Techniques
The projective technique is used when the researcher has to make a deep study or he knows that the participant will hesitate to answer the question because these questions are about personal information. So, they are placed in a simulated situation to study their psychology or way of thinking and taking action.
3.) Field Work
Research that takes place outside of the agency is known as fieldwork. This type of research is generally taken at the place of consumption.
For example - Cash counter and the main entrance of a shop or mall.
It is very helpful because it focuses on the target customer and the accuracy of data also increases.
4.) Internal Companies Resources
Internal Companies Resources are the database collected and stored by the company. This database any be old or new, about all transactions or a particular thing. Advertisers collect this data for future use. This data can be about customer interest, supplier firms, any previous research conducted, etc.
5.) Government Sources
Government has to collect data about the economy, population, business activity, etc. If a company has to make research on these aspects then the company or advertiser has to burn a lot of money. But this data is easily available from the government at a low cost and most of the time free of cost.
6.) Commercial Source
Commercial sources are costly but save the time and effort of the advertiser. It involves cost factors such as subscription and association fees. Advertisers or companies have to pay the price of information that they want. Commercial sources include research and trade associations, such as financial institutions, and publicly traded corporations.
7.) Professional Publications
Professional publications are the report provided by the advertising and marketing professionals. They provide important information regarding industry trends and new research findings. These reports are available in books or articles. This information is provided on periodical bases.
8.) Internet
The Internet is the new era with the help of this you can get information by setting on a table. It is the best friend of the advertiser when they are looking for information. There are thousands of information and data available over the internet. If you make any research with the help of the internet, it will save time and cost of the company.
------------------------------------------------------------------------------------------------
Related Post
Meaning and scope of Advertising Research
Process of Advertising Research
Methods of Advertising Research
Problem in Advertising Research
----------------------------------------------------------------------------------------------
0 Comments