Feeling & Emotion in Advertising | Factor Affecting, Advantages, Disadvantages

Advertising that makes people share and buy the product usually happen because of emotional attachment with the brand. It is not a surprising factor that customers relay on emotions more than information. Customers get more influent when they see advertising of an emotionally attached brand. It helps them to make quick decisions about the purchase of the product.

Factor Affecting Feeling & Emotions

1.) Personality.

2.) Culture.

3.) Believability .

4.) Empathy.

1.) Personality

Personality, refers to individual differences in patterns of the way of thinking, feeling, and behaving. Personality includes moods, attitudes, and opinions and is most clearly expressed in interactions with other people. The mixture of qualities in a person that makes that person different from others.

2.) Culture

Culture includes characteristics of a particular group of people, including language, religion, social habits, music, and arts.

Culture contains what we eat, how we eat, what we wear, how we wear it, our language, way of marriage, music, what right or wrong for us, how we sit at the table, how we welcome visitors, etc.

3.) Believability

Believability means to have confidence in the truth, the existence, or the reliability of something, sometime with or sometimes without absolute proof that something is right or wrong. Believability increases emotional response. If the customer has believed, then he purchases the product or shares their experience.

4.) Empathy

Empathy means to emotionally understand what other people feel, see things from their point of view, and imagine yourself in their place. It creates a link between us and others because it shows how we as individuals understand what others are experiencing as if we feel the same. If empathy is higher and understanding of other situations is more then the emotional response is also high.

Advantages of Emotions in Advertising

1.) It Inspires Action

2.) Generates Interest

3.) Easy to Recall

4.) It Makes your Products memorable

5.) It makes your product shareable

Disadvantages of Emotions in Advertising

1.) Time Consuming

2.) Customer miss center of the message

3.) Play with customer emotions

4.) Misleading Customers

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