Meaning or Strategies of Advertising message

Meaning of Advertising message

In the advertising communication process, effective communication requires the message between the sender and receiver. If there is no message, why should we communicate with each other? The effectiveness of advertising largely depends on the message. Creating a message can be confusing, frustrated, hair-pulling, etc. A message should create awareness, get attention, make interest, and obtain action.

Advertising message includes

1. information,

2. facts,

3. opinion,

4. idea,

5. pictures,

6. brand symbols - McDonald's, Pepsi, Coca-Cola,

7.Appeal - Captures the attention of the consumer that can be humorous like in Mentos ads, adventurous like in Thums-Up ads, or emotional as in insurance ads, etc.

Advertising message effectiveness also depends on how the message is designed and framed. It means the decision of message format, content, objective. That all depends on various factors like competitor strategy, consumer buying behavior, product features, legal factors, advertisement budget, nature of the consumer, etc.