Meaning
Advertising objectives are the goal or specific tasks that have to be completed within a specific time frame to achieve the desired result. Advertising objectives are those center points towards which every activity of the company takes place. The setting objective is the starting point, without objective, it is difficult to manage the activity. Well defined objectives help the company to compare the actual performance with set standards.
Objectives can be...
1.) Brand awareness among your target customer
2.) Re-market of product or brand
3.) Increase your Customer base
4.) Improve your sales volume
5.) Increase your profit
6.) Create a need among users
7.) Promotion of products and services
8.) Launch of new products or services
Classification or Types or process of advertising objective.
1.) Informative advertising.
2.) Persuasive advertising.
3.) Reminder advertising.
1. ) Informative advertising
It is heavily used in the pioneering or starting stage of the product. The primary aim of this advertising is to introduce the product or make the customer aware that there is a new product available in the market.
2.) Persuasive advertising
It is used when the product is in the competitive stage. When any product enters this stage that means customers are aware of your product and they are testing it. At this stage, the company has to create a strong image of its product. It will help the company to cutthroat the competition and create demand for its product.
2. ) Reminder advertising
When the product enters into the maturity stage, now next work is to remind the product. Customers are fully aware of the product they are not testing it but purchasing it and start using it. Customers have created a positive attitude about the product and they become habitual.
For example - Coke, Pepsi is not showing ads to create awareness because people are aware of the product and using the brand. These are reminding the brand for making the brand top of mind.
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