1.) Perception
2.) Emotional/Affective
3.) Cognition
4.) Association
5.) Persuasion
6.) Behavior
1.) Perception
It is defined as the process through which the information from the outside environment is received, organized, and interpreted to make it meaningful.
Consumers have different perceptions regarding one product they pay attention to the products they like. Advertisers have to attain their attention by creating a creative message.
2.) Emotional/Affective
This phase is all about creating wants, desires, and liking. If you know your customer well, about their wants and linking, it is a great advantage for the company. The company's task is to take a step further to generate a strong emotional connection of your product or service with the customer.
3.) Cognition
How consumers respond to information, learn, and understand something. It is used by the customer who wants to learn everything about a product before they buy it. A cognitive stage explains to the customer that how a product works and what it can do for them.
4.) Association
The process of implants an idea in a consumer’s mind. It helps to create a connection between a brand and characteristics that express the brand’s image, identity, loyalty, and personality. The brand stands for a certain quality. A bond or relationship is created based on these qualities.
5.) Persuasion
In this process, the advertiser influence the customer to change their attitude. Advertising attempts to persuade prospective buyers to buy the products. Persuasion is the intention to influence or motivate the receiver of the message to believe or to do something. People will only take action when they believe in the message of the product.
6.) Behavior
Advertising effectiveness is measured when customers trying or buying the products. The trial is important because it lets a customer use the product without purchasing. If the customer gets satisfied with the trail, they purchase the product. The purchasing process should be easy and hassle-free.
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