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Benefits of Advertising || Student Notes ||

 1.) Launch of a new product

2.) Increases markets

3.) Mass sales

4.) Keeps the competitive spirit alive

5.) Creates goodwill

6.) Consumer awareness


1.) Launch of a new product

Advertising plays a highly significant role in the introduction of a new product on the market. It encourages people to buy or know about a new product. Without the help of advertising no, one will be aware of the new product launched in the market.


2.) Increases markets

It helps the manufacturers to expand their markets. It opens the horizons for new markets for the product or service. Advertisement not only create new customer but it also helps to expand the new locations for the company.


3.) Mass sales

Advertising facilitates mass production to goods that ultimately results in a raised volume of sales. There is a direct link between advertisements and sales. The more advertisements we do the more sale will take place.



4.) Keeps the competitive spirit alive

Advertising helps in keeping the competitors at the end. It keeps a regular check on the performance of the brand or product. Advertising help the company to come out of the group and help to create its own brand. A perfect advertisement helps the company to uplift its brand from its competitor.


5.) Creates goodwill

Advertising builds goodwill for a brand. Advertising is a central root through which the audience gets to know about a brand or product. If a company is spending on the advertisement, it means they want to make their consumers aware. This increases the goodwill of a brand.


6.) Consumer awareness

Advertising is educational and dynamic. It educates the customers about the new products and their diversifications. It helps them to know all the variants available in the market and which one will fit for them. Every customer has his taste and it differs from person to person. Advertisement helps them to choose the right product for them.


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