1.) Spreading Awareness
2.) Popularizing a Brand
3.) Increasing Demand
4.) Increased Profit
5.) Maintains the existing market
6.) It acts as salesman
7.) Reduces his burden of job
8.) It is a driving-force in decision-making
1.) Spreading Awareness
Advertisements aware people about new or existing products and services in the market that will accomplish their needs or solve their problems. A typical advertisement will tell you what the service or product is, where it can be bought, for how much, by whom, why it should be bought so on.
2.) Popularizing a Brand
Think about all the famous manufacturers you recognize, which includes coca-cola or McDonald's. These manufacturers come out of the group and make their name a brand because they applied the phenomenon of advertising nicely.
3.) Increasing Demand
The target Customer of advertisements is typically big, whether you’re advertising in Newspapers, magazines, BillBoards, radio, or television. A well-maid or delivered advertisement will satisfy the public that they should buy the product or try it at once.
4.) Increased Profit
Advertisements are displayed too large groups of people at the same time. This means, even with a low conversion rate, many people will end up buying your products eventually. If you execute your advertisement well, you will get a good conversion rate and great sales. Increased sales, of course, mean increased profits.
5.) Maintains the existing market
A forward-looking company or a going concern always has its eyes on future business prospects that it cannot be going to lose a place in the current position. A company’s success is shown not only in creating a market but also in its maintaining and expansion as per the changing environment.
6.) It acts as salesman
Sometimes Advertising has been rightly described as salesmanship. What a traveling salesman does, he sells goods and services at the doorstep by convincing the customer. That is why most retail organizations do not employ a large army of the traveling salesman, as they advertiser their products to their customers.
7.) Reduces his burden of job
In case the salesman alone is asked to accept the challenge of selling, it goes very difficult. In the absence of advertising, he is forced to play a double role. One role is advertising another is selling.
Advertising produces public interest, wins confidence, and promotes strong faith. With such a ready background, the salesman can perform his task easily.
8.) It is a driving-force in decision-making
In the present day, products and services are complex. There is a large number of products and services available in the market. The largest possible varieties of products to such an extent that the consumers are confused to decide which product will be better for them. Further, each producer claims that his products are the best.
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