1.) Message
2.) Media
3.) Organization or Advertiser
4.) Product
5.) Advertising agencies
6.) Competitor
7.) Art as well as science
8.) Activities
1.) Message
Advertising carries a message of the product. The message may be visual or oral or written. It is designed in a systematic and psychological manner to influence the prospective customer.
2.) Media
A large number of advertising media, with their respective advantage, disadvantage, cost, and benefit are available. The selection of media should be made based on the type of customer to be approached and the capacity of the organization to bear the cost.
3.) Organization or Advertiser
It is who, which need advertisement to sell this product or services. Because advertisements create demand, provide messages or information, Influence the prospective customer, and that all helps a company to sell its product or service.
4.) Product
Advertising covers the attributes of the product & services. Product and services to be sold have its advantage and disadvantage. The advertiser should show the attributes of the product and avoid the criticism of a similar product of the competitors.
5.) Advertising agencies
Advertising agency plays an important role because the advertising agency makes an effective and innovative advertisement which attracts customers and customers to get that product. Advertising agencies help people in understanding the merits and demerits of a company product or service. An advertising agency is one which makes awareness about the company’s product through advertisements. He has to be very cautious in selecting his advertising message and method. This can influence people negatively.
6.) Competitor
A company's product or service is shown as better when compared to a competitor's. A comparative advertising campaign may involve marketing a side-by-side comparison of the features of a company's products next to those of its competitor. It may also feature comparison based on price or Quality.
7.) Art as well as science
Advertising is considered to be an art as well as a science because it has some of the characteristics of both. It is an art because of the advertiser employs his creative abilities. It is a science because of no. of media, technology, method, the technique used to create an advertisement.
8.) Activities
It is a continuous activity. Activities included under advertising and Mass Communication carrying message developing Impressions and image building and so on. These activities are performed by the advertiser economically, effectively and regularly.
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