Nature of Advertising || Student Notes ||

1.) Attention seeker
2.) Has a unique selling proposition
3.) Consumer-oriented
4.) Uses various media
5.) Paid Form

1.) Attention seeker

The term ‘advertising‘ brings from the Latin word ‘advertere’ meaning ‘to turn the attention’ each piece of advertising attempts to hunt the eye of your audience towards a product or service.

2.) Has a unique selling proposition

Usually, the advertiser needs to have a unique selling proposition (USP). This unique selling proposition makes the merchandise or service stand out of the gang. Advertising attempts to influence the audience through different kinds of appeal.

3.) Consumer-oriented

Advertising expands the knowledge of consumers. With this nature of advertising, consumers can have the skills to know the products, brands, or services that exist within the market. Every product or service is made for consumer satisfaction.

4.) Uses various media

Alone from print platforms like newspapers and magazines, its presence can now even be seen in audio, visual platforms like films, hoardings, banners, flags, promotional campaigns, nowadays the internet, web, so on...

5.) Paid Form

Only that attempt of the seller on which he/she has spent some money to communicate information to the consumer is called advertising. Whatever may be the media each medium and media vehicle cost the advertiser.

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What is Advertising

Nature of Advertising

Feature of Advertising

Role and Importance of Advertising

Scope of Advertising

Benefits of Advertising

Disadvantages of Advertising

Key player of Advertising

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