1.) Advertiser
2.) Advertising Agency
3.) Media
4.) Suppliers
5.) Target Audience
6.) Government Authorities
1.) Advertiser
The advertiser is the company whose product or service is going to be promoted through advertising. The result of the final advertisement is going to benefit him the most as it's his brand whose future depends upon the nature of the advertising.
2.) Advertising Agency
Whenever an advertiser will get affected the most positive or negative it's the advertising agency that plays the greatest role in creating the impact of the advertisement. In other words, the advertising agency is responsible for the degree of the effectiveness of the advertisement, the outcome of which will make or break the brand. Advertising Agency like......
A. CRAYONS ADVERTISING Crayons Banners
Crayons Advertising has expertise in advertising brand management, branding, film production, events, digital, media, and out of home services.
Clients: SBI, Delhi Police, Indira IVF, J&K Tourism, Kajaria, among others.
B. JWT INDIA
JWT India offers services for brand building, digital transformation, social and sector expertise. They also provide trends and insights on cultural shifts to their clients.
Clients: Apollo Hospital, Hero Honda, Star news, Standard Chartered, Ministry of Finance, Ministry of Defence, Pepsi Foods, 20th Century Fox, Van Heusen, Hero Motors, and Parle etc..
3.) Media
The third player in the advertising world is media. The media player is composed of the channel of communication that carries a message from the advertiser to the audience and in the case of the internet it carries a response from the audience back to the advertiser.
4.) Suppliers
The fourth player in the world of advertising is the group of service organizations that assist advertisers, advertising agencies, and media in creating and placing the ads.
They provide specialized services like artist, writer, photographer, directors, producers, freelancer, consultants and so on
5.) Target Audience
All advertising strategies start with the identification of the customer or prospective customer, the audience of the advertising message.
The task of learning about the target audience is difficult and takes no. of hours to accomplish. The data-gathering technology that not only reduces the time but also improves the accuracy of information about the customer.
6.) Government Authorities
The business of advertising is regulated by the government department. The government adopts law and regulation which have a direct and indirect bearing on the advertising. Apart from this ASCI ( Advertising Standards Council of India ) and ABC ( Audit Bureau of Circulation ) are also some of the authorities regulating advertising.
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