Meaning of Advertising
Advertising work as a source of communication between the customer ( the user of product and services ) and the advertiser.
Advertising is the means of informing and influencing a vast audience to buy a product or service through visual (seen), oral, or written messages.
Advertising is the action of calling public attention.
Definition of Advertising
According to Kotler - Advertising is any paid form of non-personal presentation ( not for an individual ) & promotion of ideas, goods, or services by an identified sponsor.
According to Advertising Association of the UK - Advertising is any communication, usually paid-for, specifically intended to inform and/or influence one or more people.
Requirement of Advertising
A business that wants to step into markets and make a mark definitely needs advertising. There is hardly any organization that does not advertise these days. Advertising can be done through various media such as newspaper, magazines, television, radio, posters, hoardings, billboard and in recent times, the internet.
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