Objective of Advertising || Student Notes ||

1.) Introduce a product
2.) Spreading Awareness
3.) Brand building
4.) Maintains the existing market
5.) Acquiring customers
6.) Value Creation

1.) Introduce a product

Advertising is most commonly used for the introduction of a new product in the market. There are so many advertisements for the latest phone, refrigerator, television, etc. It does not matter that there is a new or existing company they all need advertising to launch their new product.

2.) Spreading Awareness

Advertisements aware people about new or existing products and services in the market that will accomplish their needs or solve their problems. A typical advertisement will tell you what the service or product is, where it can be bought, for how much, by whom, why it should be bought so on.

3.) Brand building

Think about all the famous manufacturers you recognize, which includes coca-cola or McDonald's. These manufacturers come out of the group and make their name a brand because they applied the phenomenon of advertising nicely.

4.) Maintains the existing market

A forward-looking company or a going concern always has its eyes on future business prospects that it cannot lose place of the current position. A company’s success is shown not only in creating a market but also in its maintaining and expansion as per the changing environment.

5.) Acquiring customers

The objective of advertising is not only to introduce the product or create awareness about a new product but also to acquire more customers for company growth. Acquire the customer is not an easy task because they are already habitual of other products. So the advertiser has to pass a strong message to the customer to switch customer brands.

6.) Value Creation

Creating value is not an easy task. It requires time and a lot of effort from the company. The company can sell out their product with the help of advertisements. But a company that provides a quality product at less price can create its value in front of its customers.

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What is Advertising

Nature of Advertising

Feature of Advertising

Role and Importance of Advertising

Scope of Advertising

Benefits of Advertising

Disadvantages of Advertising

Key player of Advertising

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